Little Passports

Each month’s kit includes 2-3 experiments, an instruction guide, a comic book featuring Little Passports’ signature characters, and stickers. I ideated on each month’s theme alongside my product designer, sourcing manager, a science expert, and our CEO.

We grounded the science experiments in storytelling, publishing a comic book series following the adventures of Little Passports’ characters, Sam and Sofia. I developed creative briefs for the comics, collaborated with our science writer, and edited storylines.

I authored instructional guides for each kit. My goal was to create clear and age-appropriate copy to guide the children with minimal adult supervision. I also developed art briefs and hired illustrators and graphic designers to execute the visuals.

I partnered with our product designer and sourcing manager to align on kit materials while navigating tradeoffs. I adapted the instruction guides as new constraints came up and identified where cost reductions would compromise quality.

I art directed stickers tailored to each kit’s theme made by our graphic designers, and occasionally designed a few myself.

I wrote and curated content for the websites that accompanied the kits. Content included how-to videos, experiment hits, and fun facts. To increase awareness, I also authored subscriber emails to promote the how-to videos I produces. Check it out

I’d pitch in to support our marketing team to write blog posts around product themes, giving our customers even more ways to learn and have fun.

I crafted and art directed additional activities for parents to download offline for their kids. The fun went beyond what customers got in the mail at Little Passports.

This monthly box features the littlest Little Passports trio: Max, Mia, and their dog Toby. I ideated with my product team on new ways to refresh the subscription to bring more value to our customers.

I stepped into drive content improvements, including adding trading cards, postcards, and letters from the characters to enrich the narrative. Each package also included activities, a souvenir, and stickers related to an educational theme.

I directed activity development to close out the line’s 2nd year, and brought on illustrators to refresh prior months’ activities.

To bring the characters to life, I was responsible for sourcing and photoshopping Max and Mia into postcards for our little customers to see where they visited.

I authored and created art briefs for educational cards. I often sketched the scenes myself to provide direction for our illustrator and designer.

No package is complete without a souvenir. I teamed up with my product designer to dream up ideas that captured the monthly theme. I even designed a couple souvenirs myself, like this daily weather chart.